100+ BRANDS | 100+ INFLUENCERS | 100+ PLATFORM EXPERTS

100+ BRANDS |
100+ INFLUENCERS |
100+ PLATFORM EXPERTS

ALL UNDER ONE ROOF

The India Influencer Conclave successfully concluded, bringing together a diverse group of industry leaders, influencers, and brands. The event provided a platform for networking, knowledge sharing, and exploring the latest trends in influencer marketing.

The India Influencer Conclave was a resounding success, offering attendees a unique opportunity to learn, network, and gain a deeper understanding of the influencer marketing landscape.

WE GOT PEOPLE TALKING

Driving Consumer Connections

"Colgate leverages influencer marketing to connect with consumers. Understanding consumer concerns and creating effective campaigns are key to driving sales."

Shaping Future Strategies

"Influencer marketing has evolved. Brands leverage employees and external creators to promote products, build relationships, and drive sales. Tailoring strategies, focusing on relevance, and measuring performance are key to success."

Travel Trends Uncovered

"Travel influencers provide valuable insights. Technology simplifies travel planning. MakeMyTrip's new app offers comprehensive travel planning tools. Focus on a seamless and enjoyable travel experience."

raj-rishi-singh — Raj Rishi Singh, Chief Marketing Officer

Raj Rishi Singh, Chief Marketing Officer

Influence that Converts

"Influencers can be highly effective in promoting products, even for established brands.

By partnering with relevant influencers, brands can reach new audiences and drive sales. In the case of bikes and scooters, influencers who are passionate about biking or travel can be particularly effective in promoting the product."

Micro-Influencers Matter

"Influencer marketing is a booming market in India. Micro-influencers are becoming more popular.

Sanjiv Bajaj, Joint Chairman & Managing Director

Measure the long-term impact by focusing on awareness, conviction, and word-of-mouth. Micro-influencers are effective for building recall and credibility."

Marketing's New Frontier

"Traditional marketing has evolved. AR and VR will shape the future. Influencers are the new celebrities. Focus on authentic connections with audiences."

PARTICIPANTS

ON THE PANEL

Topic: How have you seen Influencer Marketing evolve in last 2 years?

Nitin
Guleria

Himanshu
Sirohi

Garima
Kaushik

Sonal
Shrivastav

Tathagat
Jena

Gaurav
Barjatya

Niharikaa
Kaur Sodhi

Creative
Entrepreneur

Gurpreet
Singh

Key Points from the Panel Discussion

• Nano-Influencers: They’re awesome for reaching specific audiences and building trust. It’s all about that close-knit connection.
• Tailored Strategies: You’ve got to switch things up based on the brand, product, and who you’re talking to. One size doesn’t fit all!
• Authenticity: Go for influencers who really believe in what you’re selling. No fake love here.
• Offline Channels: Don’t forget about real-world connections! Combining online and offline gives you a full package.
• Relationships: Building long-term connections with influencers is where the magic happens. Think sustainability, not just quick wins.
• FOMO: Use that fear of missing out! It’s a great way to get people involved.
• Content Creators vs. Influencers: It’s not just about cool content, it’s about driving decisions. Pick those who can really influence buying.

Topic: The Trust-Relevance Rollercoaster- Measuring Influencer Marketing Success

Srikrishna
Moorthy

Manu
Kumar

Anita
Nayyar

Renuka
Dogra

Vikram Jeet
Bhayana

SHANTANU
CHAUHAN

Hari
Krishnan

Key Points from the Panel Discussion

• Quality, Relevance, and Trust: It’s all about working with influencers who match your brand’s vibe and speak to your audience.
• Niche Influencers: Micro-influencers are the way to go, especially if you’re targeting regional or niche markets.
• Funnel Approach: Take a step-by-step approach to finding the right influencers. It’s not just about numbers, but effectiveness.
• Product Placement: Make sure your product feels natural in the influencer's content—no awkward plugs!
• Measurement: Keep an eye on those KPIs to see how well the campaign’s performing and if it’s worth the spend.

Topic: What is the definition of success and failure for your Influencer Marketing Campaigns?

Rinkesh
Shah

K.Ganapathy
Subramaniam

Varun
Sethuraman

Sameer
Malik

Neha
Bareja

Varun S
Arora

Amrita
Kumar

Kushal
Sanghvi

Digital Transformer /
TEDx Speaker

Topic: Future of the Booming Influencer Industry -
Will It Sweep Off Other Channels or Need Regulations?

Neelu
Amber

Rajesh
Sethuraman

Varun
Oberoi

Nikhil
Wahi

Amit
Midha

Aman
Kumar

Hari
Krishnan

Key Points from the Panel Discussion

• Employee influencers: They’re great for promoting products and boosting brand awareness from within the company. Authenticity at its best!
• Targeted influencer marketing: Customize your strategy based on the brand, product, and who you're trying to reach. It’s all about precision.
• Influencer content: It’s a strong tool for driving sales and making your brand more visible. Done right, it can really pay off.
• Relevance and authenticity: The content has to hit home with the audience—genuine, relatable stuff is key.
• Community and connection: Focus on building a community around your brand. It’s what keeps people coming back and fosters loyalty.

FIRESIDE CHAT

Topic: Commercialising the commodity? Pros, cons and commercial rationalisation?

Manoj
Verma

Jaskaran
Singh

Anupam
Tripathi

Kriti
Arora

Chirag
Jagwani

Stuti
Srivastava

Ashish
Gupta

Kushal
Sanghvi

Digital
Transformer /
TEDx Speaker

Key Points from the Fireside Chat

• Employee Influencers: They’re awesome for promoting products and building brand loyalty from the inside.
• UGC: User-generated content? It’s the real deal for getting those authentic endorsements.
• Relevant Influencers: Stick with influencers who actually make sense for your brand and audience.
• Celebrities: Think about using celebs, but only if it fits your campaign goals and target audience.
• Performance Metrics: Keep an eye on those metrics to know if your campaign’s hitting the mark.
• Regional Influencers: Want to reach specific areas? Local influencers are your go-to.
• Nano-Influencers: Ideal for niche brands or if you’re running a super-targeted campaign.

Topic: Burning Underrated Opportunities - Vernacular and Loyalty

Gaurang
Thosani

Abhishek
Ranjan

Nikhil
Girdhar

Priyank
Pant

Abhishek
Mehta

Aabhinna
Suresh

Vishnu
Kaushal

Content Creator

Gurjot Shah
Singh

Key Points from the Fireside Chat

• High-quality content: Focus on top-notch creative, especially when it comes to vernacular content.
• Creator-influencer relationship: Influencers actually like working on branded content, so make it a win-win.
• Celebrities vs. influencers: It’s all about what fits your brand, product, and audience. Choose wisely!
• Trust and authenticity: Make sure you’re picking influencers that people genuinely trust.
• Real-time engagement: Influencers give you that real-time connection with their audiences, keeping things interactive.